The power of a visual metaphor

Rotterdam University of Applied Sciences

UX/UI design (lead)
CX strategy
Interactive prototype
User research and testing

Design is often about behavioral change. We introduced gamification principles such as setting goals, dividing a trajectory into sub-trajectories and making information visual and interactive to increase the involvement of students in their study results.

Transitional interface

The interface concept consists of three layers: overview, details and actions. During interaction, the layers slide over each other in order to create focus. Static ‘pages’ no longer exist, the interface has become transitional and fully adapts to the user.

For this application we designed a ‘life path’ as we know it from traditional board games. This is a way to visualize a student’s career and provides insight and clarity into the associated complexity of data. Furthermore, we also believe in the power of having a strong visual metaphor in digital applications.